Digital Designer / Frontend developer
Emelie Hagbranth, Digital Designer
Like the expression “The shoemaker’s children go barefoot” it had for a while been too much focus on our clients and too little on our very own website. It was time to create a new website built from scratch using WordPress as the CMS. We created our very own Agrowth-theme using Advanced Custom Fields (ACF) and based it on IBM’s design system, Carbon design system.
The main objective was to create a platform Agrowth could use as a playground, to continuously be able to refine and perfect everything from SEO, CRO (Conversion Rate Optimization) and UX.
The service icons were created in order to easily describe what we do and help the website’s visitors to navigate the site. The icons are designed with a pixel perfect mindset and is influenced by the way Google creates their product icons. With hard shadows, geometric shapes following the pixel grid as closely as possible. The challenge was, of course, making the icons understandable. Not quite sure this is accomplished since Growth Strategy, Growth Analysis, SEO, Channel strategy are not easily converted to icons.
An online fashion store would be prefered. But challenges are always forcing you to develop your skillset.
Here are a few screen examples of the new Agrowth website.