Johan Schneider, Digital Designer
Int3 Software came to us with a vision to brand both their new company and their upcoming anti-cheating software. As part of the, not so normal branding brief, help with naming their product, have a clear separation between the “cool gaming software” and the more calm company and still have a clear tie between the two.
In this project, I worked together with Johan Schneider, a digital designer as myself, and during the five-week design process, we believe that we accomplished what we set out to do.
For us to establish brand guidelines we first needed to understand what the actual different promises that company vs product gives the customers. For could we find similarities that can be adapted to any future products Int3 Software might develop?
What we found was that Int3 Software promises its customers competency and good values. Something that can ripple down to their current and upcoming products.
If we take the current product as an example. It promises an anti-cheating software that truly works & the good values are to equal out the playing fields and make it more fun to play online games without cheaters.