Int3 Software
Branding
CLIENT
Int3 Software
YEAR
2017
ROLE
Digital Designer
AGENCY
â
Team
Johan Schneider, Digital Designer
Project background
Co-branding of both INT3 Software and their anti-cheating product
Int3 Software came to us with a vision to brand both their new company and their upcoming anti-cheating software. As part of the, not so normal branding brief, help with naming their product, have a clear separation between the “cool gaming software” and the more calm company and still have a clear tie between the two.
In this project, I worked together with Johan Schneider, a digital designer as myself, and during the five-week design process, we believe that we accomplished what we set out to do.
How to create a company & product brand â Separate, yet similar
Brand Promises
To understand the different brand promises - Company vs Product
For us to establish brand guidelines we first needed to understand what the actual different promises that company vs product gives the customers. For could we find similarities that can be adapted to any future products Int3 Software might develop?
What we found was that Int3 Software promises its customers competency and good values. Something that can ripple down to their current and upcoming products.
If we take the current product as an example. It promises an anti-cheating software that truly works & the good values are to equal out the playing fields and make it more fun to play online games without cheaters.
